The Tetris Model of Character Assassination

By Sergei A. Samoilenko Character assassination comes in many shapes and forms. Character attacks vary in their complexity across time and cultures at interpersonal, intergroup, and international levels. The traditional view of CA, grounded in social psychology, sees a CA event in terms of cause-and-effect relations between the attacker and the target. Their relationship is... Continue Reading →

On #MeToo and Brandjacking of Social Movement Campaigns

Clearly, a brandjacked and counterfeited social cause is a serious issue. When pinpointing and punishing a few guilty scapegoats is generally prescribed as a solution to a complex issue, there is less urgency to promote real structural changes. By trivializing the campaign, multiple influencers with vested interests stonewall the necessary development of numerous matters such as women’s autonomy, broken legal systems, and institutionalized structural violence in Hollywood.

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